What running a brief costs: one payment up front.

It covers one attempt fee for every person invited, and holds the project fee for the piece you commission. Any invited seat nobody turned work in for comes back to you. Both tables below are worked arithmetic, not averages.

Brief size	Winner is paid	People invited	Attempt fee each	Fee to run it
Micro	$50 to $150	4 people	$10.00	$40.00
Standard	$150.01 to $500	5 people	$15.00	$75.00
Extended	$500.01 to $2,000	5 people	$30.00	$150.00

Everyone Does the Work

A $500 brief. All 5 invited people turn in work.

Attempt fee to each of the 5 who turned in work: $15.00
To the winner, on top, after the platform fee: $425.00
Processing fee, not refunded: $4.50
Refunded to you: $0.00
You pay in total: $579.50

Only Two Do

The same brief, but only 2 of the invited people turn in work. You are refunded what the other invitations would have cost.

Attempt fee to each of the 2 who turned in work: $15.00
To the winner, on top, after the platform fee: $425.00
Processing fee, not refunded: $4.50
Refunded to you: $45.00
You pay in total: $534.50

There is no subscription. even is paid a 6% processing fee on the upfront brief fee.

Nobody pays to hold an account, to sit in a queue, or to read a brief. Post nothing and you are charged nothing. The processing fee covers what card processing, file storage and paying people out cost, and it is the one part of the upfront charge that is not refunded, because it has been spent by the time a brief settles.

It is added to the upfront fee, never taken out of it. The money set aside for attempt fees is exactly the attempt fee times the number of people invited, so no creative is ever paid less because of it.

The fee to run a brief is always the attempt fee times the number of people invited, nothing more, and it is worked out by the same code that charges you.

The two kinds of pay, and which one losing still earns.

Attempt pay goes to everyone who turned in real work. Win pay goes to the one piece the business commissions, on top of the attempt fee they were already owed.

Attempt Pay, for Everyone Who Turns Work In: If you turn in real work, you are paid the attempt fee, whether or not you are the one chosen. It is a fixed amount, set and shown before you start, and even takes none of it.
Win Pay, for the One Who Is Chosen: If the business commissions your piece, you are paid the project fee on top of your attempt fee, which is the full amount the business set for the job and is much larger than the attempt fee. even keeps 15% of it, and nothing else anywhere on the platform.
What the Business Pays, and What Comes Back: You pay two things up front: one attempt fee for every person invited, and the project fee, held to one side. Holding it up front is what lets a creative start the moment they see your brief. At settlement the held fee goes to the one you commission, and every attempt fee nobody earned is refunded. Commission nobody and the held fee comes back to you, or is shared among the creatives who turned work in. You only ever pay for seats someone turned work in for.
Turning In the Work Is Enough: A creative is paid the attempt fee for turning in real work, full stop. A business does not get to decide, piece by piece, who is paid and who is not. The only choice a business makes is which single piece to commission as the winner.

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Why Even Works This Way

The published numbers on how hiring from pitches goes today, on both sides of it.